These TikTokers who seemingly have everything feel nothing.Īs long as the stakes remain steep and the profits reaped large, they’ll stop short of nothing, much less their mental health, to appease the clock as long as they can. Yet he says as he wipes a tear from his eye, “what do I have to be depressed about?” Warren represents the extremes of TikTok’s toxicities- so fixed on his follower count he even admits it’s crippled his mental health. It’s almost comical that I can’t tell anymore if he’s joking. Only seconds later, still in the same breath, he quips “imagine a vlog of me going to…jail for tax evasion.”
”I’m bored, I want a Tesla,” Youtuber Alex Warren tells his girlfriend Kouvr Annon in episode five. TikTok’s unofficial slogan perfectly captures the platform’s goal and pitfall.Īs death threats and controversies pile upon already falling approvals, these TikTokers, living dreams manifested from nothing, are miserable. Hacker, one of the most popular members of the house, breaks down after a content prank culminates in death threats. I don’t want to be offensive,” says Vinnie Hacker. But so thoroughly encapsulating an entire identity into a “brand”-beyond separation of the person behind it, is toxic.
“My biggest fear is being canceled for something I didn’t do,” says Larri (Larray) Merritt in episode one.įor these TikTokers, online over-analysis of every minuscule interaction puts the “brand” they are creating of and for themselves at risk. It seems these TikTokers are always fighting an uphill battle with their identities, treading the fine line between celebration and cancellation, influence and irrelevancy. What’s “good enough,” for success?Īt what cost will these Gen Z “celebrity” creators go to stop the clock?Īt what cost will these Gen Z “celebrity” creators go to stop the clock? ” The line between on screen and off screen. And as the show trudges on, this initial superficiality segues to a shockingly substantial divide. From the first episode, a “rivalry” is established between Hype House co-founders Petrou and Chase Hudson (LilHuddy). Yet while the premise the Hype House presents is unity, the show is rooted in division. The statement co-founder Thomas Petrou makes in the trailer about the casts’ “uniqueness” stemming from their “different backgrounds” feels like cheap justification. They’re rich and famous for less than a minute videos- heck, their entire mansion is paid for by the eight Bang energy videos they make a month. Yet even as the camera eagerly wanders, the show’s message meanders.Īt first glance, it’s hard to sympathize with the Hype House. All of course in the heart of a five million dollar mansion in LA that boasts the starting place of burgeoning TikTok stars.Ĭut to the swimming pools, lavish cars, parties and petty drama. 7, attempts to immerse viewers in TikTok’s most infamous content house and answer that question. Netflix’s new flop “Hype House,” released Jan. The clock is ticking, your fifteen minutes of fame waning. Imagine you are a teen with millions of dollars and followers at your disposal. Netflix’s new reality show, “Hype House,” depicts the unexpectedly sad reality of teenage TikTokers and the chase to their 15 minute claim to fame.
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